Printed articles of clothing capture attention. Rarely will one pass a printed top without attempting to read. This is why most companies brand tops for their employees and other affiliates. It is a great marketing tool. It also makes for a strong avenue through which stance on a particular issue, political, social or otherwise can be made known. Not to mention, it is mad fun to wear one of those with funny brands. If done right, a T shirt design Lake Elsinore business would do very well.
To ensure the tops are a hit, ensure the font supports the message. Do not just slap boring old arial on a funny joke. Matching the font to the message should be one of the initial steps. One should spend a lot of time on this, as it would give the first impression. Do not be afraid to push the envelope.
Spacing is another important factor. This is spacing between letters, words, and lines. To aid this endeavor, use tracking and kerning. To effectively track the spacing, tightening it all then adjust until it looks right. After this, kerning would be used to streamline everything. This adjusts the spacing between every two letters rather than a block.
Every sentence has logical phrases. These are blocks of the sentence that can be separated from the sentence. It is prudent to find these logical phrases. Knowing this allows one to enforce logical line breaks. This is as opposed to random or accidental line breaking. The latter annoying at least and fatal to the message at best. The brain is forced to work too hard to make sense of the statement.
Once everything is done, one will look at it and feel like something is missing but be unable to point out the specifics. There are ways to ensure the process of verification does not take long. First, look at it upside down. The brain will take longer to notice words while the design is upside down. Thus, allowing some time to acclimatize to the spacing mistakes that would not be apparent otherwise.
Another way is to look at the design in the mirror. If done after the upside down test, the reflection in the mirror will register the letters as mere shapes. Think of this as a second step to streamline the design. At this point, one will be able to see even the slightest spacing problems without much of a struggle.
Any apparel business would do well to include this as a department. It widens the clientele pool. It also gives the business an edge. It separates the business from other traditional companies. In this day and age when the millennials are driving business success, it would be greatly beneficial.
However, this could fail if measures are not put in place to ensure that the clients feel taken care of. Most people who wear such tops have a quirky side and might suggest some very outrageous designs. The company should ensure the capability to handle such without batting an eye. The company should also find a way to allow the clients order as many pieces as they want.
To ensure the tops are a hit, ensure the font supports the message. Do not just slap boring old arial on a funny joke. Matching the font to the message should be one of the initial steps. One should spend a lot of time on this, as it would give the first impression. Do not be afraid to push the envelope.
Spacing is another important factor. This is spacing between letters, words, and lines. To aid this endeavor, use tracking and kerning. To effectively track the spacing, tightening it all then adjust until it looks right. After this, kerning would be used to streamline everything. This adjusts the spacing between every two letters rather than a block.
Every sentence has logical phrases. These are blocks of the sentence that can be separated from the sentence. It is prudent to find these logical phrases. Knowing this allows one to enforce logical line breaks. This is as opposed to random or accidental line breaking. The latter annoying at least and fatal to the message at best. The brain is forced to work too hard to make sense of the statement.
Once everything is done, one will look at it and feel like something is missing but be unable to point out the specifics. There are ways to ensure the process of verification does not take long. First, look at it upside down. The brain will take longer to notice words while the design is upside down. Thus, allowing some time to acclimatize to the spacing mistakes that would not be apparent otherwise.
Another way is to look at the design in the mirror. If done after the upside down test, the reflection in the mirror will register the letters as mere shapes. Think of this as a second step to streamline the design. At this point, one will be able to see even the slightest spacing problems without much of a struggle.
Any apparel business would do well to include this as a department. It widens the clientele pool. It also gives the business an edge. It separates the business from other traditional companies. In this day and age when the millennials are driving business success, it would be greatly beneficial.
However, this could fail if measures are not put in place to ensure that the clients feel taken care of. Most people who wear such tops have a quirky side and might suggest some very outrageous designs. The company should ensure the capability to handle such without batting an eye. The company should also find a way to allow the clients order as many pieces as they want.
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