A music promotion agent is a compulsory component to the upcoming artist or bands advancement in the music industry as they are responsible for where they play, when they play and for how long they play. It is all based down to their negotiating skills. The better the negotiator and movie script clearance promotion agent is, the better the likelihood that doors in the music industry will open up sooner compared to knocking endlessly and waiting for an answer.
Even though they are known by many names, commonly talent agents or booking agents. Their primary role is to ensure that an artist obtain exposure. After all there is an idiom that states that bad publicity is good publicity and that is because the job of a music agent is to ensure that an artist looks good, even when they look bad.
But it is important to distinguish between a music manager and a promotional agent as the two positions are often used interchangeably but are not the same job. Music managers primary roles are to assist with the image of the singer or band they manage, be it through television appearances, press releases and/or interviews but music promotional agents negotiate contracts, find venues to play and may increase the artists audience.
Once an artist has performed or is on tour, the music promotional agent can pat themselves on the back for doing their job. As they have done their part with regards to the artist and all that is left for him to do is their claim to fame.
One cannot stress enough the importance of signing a contract. Now that some of the red flags for artist have been flagged it is important to know that a contract is imperative for maintaining law and order, as it holds both parties accountable of what is expected of them. And should be of valuable use in the unfortunate but possible event of squabbles over money and royalties.
All of this is not done as a humanitarian effort and requires remuneration. Most music promotion agents, whether managing a small band or a large artist show similar traits. Most of the time the same remuneration structure which often involves payment through a percentage obtained through touring is followed. Most of these percentages range between 10 and 12% but in some instances can go all the way to 20% depending on the contractual agreement.
So their job may seem small, unclear or to bother the artist but there is a method to the madness as they work before during and after the show to make the creative one they represent look like an artist. Press work is limited as that is often handled by a music manager.
The music production manager is a jack of all trades and master of quite a few, having to juggle not only the demands of the singer but those of management in the record label as well as have their ears to the ground in order to stay ahead of the curve.
Even though they are known by many names, commonly talent agents or booking agents. Their primary role is to ensure that an artist obtain exposure. After all there is an idiom that states that bad publicity is good publicity and that is because the job of a music agent is to ensure that an artist looks good, even when they look bad.
But it is important to distinguish between a music manager and a promotional agent as the two positions are often used interchangeably but are not the same job. Music managers primary roles are to assist with the image of the singer or band they manage, be it through television appearances, press releases and/or interviews but music promotional agents negotiate contracts, find venues to play and may increase the artists audience.
Once an artist has performed or is on tour, the music promotional agent can pat themselves on the back for doing their job. As they have done their part with regards to the artist and all that is left for him to do is their claim to fame.
One cannot stress enough the importance of signing a contract. Now that some of the red flags for artist have been flagged it is important to know that a contract is imperative for maintaining law and order, as it holds both parties accountable of what is expected of them. And should be of valuable use in the unfortunate but possible event of squabbles over money and royalties.
All of this is not done as a humanitarian effort and requires remuneration. Most music promotion agents, whether managing a small band or a large artist show similar traits. Most of the time the same remuneration structure which often involves payment through a percentage obtained through touring is followed. Most of these percentages range between 10 and 12% but in some instances can go all the way to 20% depending on the contractual agreement.
So their job may seem small, unclear or to bother the artist but there is a method to the madness as they work before during and after the show to make the creative one they represent look like an artist. Press work is limited as that is often handled by a music manager.
The music production manager is a jack of all trades and master of quite a few, having to juggle not only the demands of the singer but those of management in the record label as well as have their ears to the ground in order to stay ahead of the curve.
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