mercredi 23 mars 2016

Gucci, Rock Star Of Fashion And Style

By Gary Reed


They say life is too short for a bad outfit. That may be true, although superficial. Then again, reality wise, all people are superficial, at one point in their lives or another. It is quite acceptable that the rich and famous leads fashion trends and the fashion industry is always evolving with something new.

The streets is becoming the runway of everybody. There is just to much to take, when it comes to style, and this had been made possible by High Street and High Fashion houses. Out of all of them, Gucci, is arguably the most beloved, and right so. Going back to the 1920s, they have earned it.

Nevertheless it is well loved, and has always remained so, for many decades. This is often attributed to the fact that its designs are so timeless while innovative, that the famous handbags can be kept for years and passed as a family heirloom. Coming from a store specializing in leather goods, the company has come a long way.

Working as an attendant at a well known hotel in London, the work of Guccio had inspired him to bring a touch of English in his works. His first big clients were aristocrats whose past time was horseback riding. Clamoring for equestrian gear, he created pieces made with horse bit details and that telling feature remains on bags to this day.

The company and the man responsible for it are considered legends in the business. The rock star of the fashion world, safe to say, is Guccio. If that is not catchy enough nothing else is. The first shop he opened was based in his home country, in the city of Florence, Italy.

Later on, after being in contact with first rate hotel clients the likes of Marilyn Monroe and Frank Sinatra, he was inspired to create a line of business specializing in luggage. This he brought and sold to his home country in Italy. He approached horsemen with his bags designed to attach on saddles.

After being able to take advantage of hiring artisans, he gradually went on to crating luxury bags. In no time, it became a label that enjoyed massive success. The elite came to Florence, meeting on to look for his in demand shoes, which was equestrian inspired.

In the 1930s, he made a breakthrough in the industry by designing loafer shoes with gilded snaffle. These had been iconic too, earning a place in a famous museum in New York, and the only one there is. The company was compromised in the early 90s when it appeared as losing its real identity.

The press had a field day and they had to restore the image of the luxury brand by hiring designer Tom Ford. As their art director. He saved the company from a lot of trouble, keeping the position until 2005. Nothing is perfect but being able to come up with designs that remains as classics to globally, is definitely close to it.




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