There has always been a theory on the mass media being able to manipulate people particularly television shows that people watch everyday. Now in every TV show that is out there, there is actually said to be a secret manipulator hidden in television show that would actually garner a lot of views so that a particular show will stay on the air. This would include all kinds of shows like reality shows, series, and other kinds of things that one can watch on TV.
From a scientific point of view, Herbert Krugman stated that the moment a person watches TV, he will be more inclined to use his right brain instead of his left. The left hemisphere is used for logical reasoning while the right brain houses all the emotional qualities of a person. When a person uses his right brain to create responses, he will be inclined to creating uncritical and emotional responses instead of logical ones.
The reason for this type of occurrence is simply because people view watching TV as a relaxing activity which means that they do not want to analyze too much when they watch. So when this happens, then the right brain will be the one to create the responses when one would start watching TV. Since the right brain is used, then watching certain shows can be addictive simply because the messages from these shows would appeal to the emotional level of the viewer.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
Now usually, the main goal of the directors is to make a show as addictive as possible and to get as many viewers as possible. So the question to ask here is that why are some shows really addictive. Now this would usually stem out from the story plot because people would usually follow a series if the plot or the story line is really good.
Of course the one who creates the plot is the writer of the story. The writer of the story would also be creating the dialogues that would be able to catch the attention of the viewers and to keep them hooked on the show. Of course since the writers are the ones behind the plot, then they would be the ones who would add the subliminal messages there that could appeal to the people.
Now the same principle would also apply to reality shows too. Reality shows become interesting when the story flow is also interesting and when it relates to the viewers. Pretty much it also shows how normal people can be on TV.
If one would really take a look at shows these days, they target what the viewers aspire in their lives. The goal of the directors is to make sure that people can relate and immerse themselves in the TV program. This is how they manipulate the viewers.
From a scientific point of view, Herbert Krugman stated that the moment a person watches TV, he will be more inclined to use his right brain instead of his left. The left hemisphere is used for logical reasoning while the right brain houses all the emotional qualities of a person. When a person uses his right brain to create responses, he will be inclined to creating uncritical and emotional responses instead of logical ones.
The reason for this type of occurrence is simply because people view watching TV as a relaxing activity which means that they do not want to analyze too much when they watch. So when this happens, then the right brain will be the one to create the responses when one would start watching TV. Since the right brain is used, then watching certain shows can be addictive simply because the messages from these shows would appeal to the emotional level of the viewer.
Now to dig deeper into this subject, it is good to take a look at how the media actually targets certain groups or clusters of people. They do this by means of target segmentation wherein they would target the preferences of a specific group of people by making use of demographics and behavioral patterns. This is the very reason why there are so many genres of shows.
Now usually, the main goal of the directors is to make a show as addictive as possible and to get as many viewers as possible. So the question to ask here is that why are some shows really addictive. Now this would usually stem out from the story plot because people would usually follow a series if the plot or the story line is really good.
Of course the one who creates the plot is the writer of the story. The writer of the story would also be creating the dialogues that would be able to catch the attention of the viewers and to keep them hooked on the show. Of course since the writers are the ones behind the plot, then they would be the ones who would add the subliminal messages there that could appeal to the people.
Now the same principle would also apply to reality shows too. Reality shows become interesting when the story flow is also interesting and when it relates to the viewers. Pretty much it also shows how normal people can be on TV.
If one would really take a look at shows these days, they target what the viewers aspire in their lives. The goal of the directors is to make sure that people can relate and immerse themselves in the TV program. This is how they manipulate the viewers.
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