To say that television is enjoyed by many would be an understatement. In fact, it's been said that it could be the most engaging form of media with the right practices set in place. With this in mind, Twitter has unveiled a new tool to make this more of a reality. It goes by the name of TV Timelines. For those who are curious as to what this entails, I am sure that social media agencies across the board can tell you more about it.
As an article on Mashable detailed, social media activity goes hand-in-hand with television. This is especially true when, according to Nielson, at least 15% of viewers enjoy TV more when they can go on particular networks and discuss these shows. After all, it's easy to see that heavy levels of engagement are done on these websites with other users. It adds to the enjoyment that people have of certain shows, which is a positive to say the least.
With these results in mind, it's no surprise that Twitter released TV Timelines. The way that you are invited to use this system is when you tweet out a show-centric hashtag in a message. Once you accept this invitation, you'll be able to benefit from a streamlined Twitter feed that'll show you not only other tweets but news about your favorite shows. In addition, everything is clean, meaning that the experience in question will be easier to read.
There's no denying the fact that second-screen experiences, in TV or otherwise, are pretty engaging. TV Timelines is Twitter's way of getting involved, as social media agencies can clearly see, and I am sure that users will take to it initially. It's just a matter of how much engagement is done after the fact, since there is a long-term picture to take into consideration as well. Hopefully success is not only reached but overseen by firms along the lines of fishbat as well.
If Twitter is committed to the system, TV Timelines stands the chance of being a success. After all, social media and TV go hand-in-hand rather nicely, which is a point that I'm sure others can attest to. It's just a matter of the systems brought into play, which is where I feel like TV Timelines can fit in quite nicely. This is still an early development, though, meaning that results should be surveyed. Once this is done, it can be determined if TV Timelines is worthwhile or not.
As an article on Mashable detailed, social media activity goes hand-in-hand with television. This is especially true when, according to Nielson, at least 15% of viewers enjoy TV more when they can go on particular networks and discuss these shows. After all, it's easy to see that heavy levels of engagement are done on these websites with other users. It adds to the enjoyment that people have of certain shows, which is a positive to say the least.
With these results in mind, it's no surprise that Twitter released TV Timelines. The way that you are invited to use this system is when you tweet out a show-centric hashtag in a message. Once you accept this invitation, you'll be able to benefit from a streamlined Twitter feed that'll show you not only other tweets but news about your favorite shows. In addition, everything is clean, meaning that the experience in question will be easier to read.
There's no denying the fact that second-screen experiences, in TV or otherwise, are pretty engaging. TV Timelines is Twitter's way of getting involved, as social media agencies can clearly see, and I am sure that users will take to it initially. It's just a matter of how much engagement is done after the fact, since there is a long-term picture to take into consideration as well. Hopefully success is not only reached but overseen by firms along the lines of fishbat as well.
If Twitter is committed to the system, TV Timelines stands the chance of being a success. After all, social media and TV go hand-in-hand rather nicely, which is a point that I'm sure others can attest to. It's just a matter of the systems brought into play, which is where I feel like TV Timelines can fit in quite nicely. This is still an early development, though, meaning that results should be surveyed. Once this is done, it can be determined if TV Timelines is worthwhile or not.