vendredi 29 mars 2019

Event Promotion And Live Event Production Company

By Sarah Reed


In the early days of film and music, most often a single individual was in charge of promoting and producing the event. Whereas, now there are a number of different ways to do so. While a single individual can often promote and produce smaller productions, large scale productions often use a live event production company.

Whether hosting a ballet, concert, modern dance, theatrical operatic or other production, there are a lot that goes into creating a successful event. For example, most require communications equipment, sound, transport, packaging, staging, special effects and other work. Most often, each of these areas are taken care of by different companies or individuals while others use a single production company which sets up all aspects of the event.

Live events have long held a history of sound amplification and when it comes to concerts, a shorter history of visual presentations. Visual presentations include the many light shows which accompany concerts and laser light shows. While this technology and technique began in the film industry, it is now part of most live performances whether on a large or smaller scale.

Sound reinforcement has also been around for quite some time. While sound amplification is the distribution of sound, amplification provides the high and low volumes associated with a professional audio system. A great example of one of the first sound amplification systems is that of a bull horn which first debuted at the Chicago World Fair in 1933.

Bill Graham assisted the historic Fillmore in San Francisco, California when a sound system was needed which could be changed out quickly. During that time, Bill Graham also founded FM productions, one of the first producers of concerts of live performances in the area. The production company became very popular with musicians involved in the Bay Area music scene, including the Grateful Dead.

By 1976, the production company and musicians in San Francisco were embroiled in a debate over different types of sound equipment. For, some thought the horn loaded enclosures were best while others thought arrays or distributed arrays worked better. In any case, most bands went on to create individual sound systems whether provided by band management or a local productions company.

Live production companies in business today have a lot more going for them than individual promoters of the past. For, most have specific policies and procedures which individuals setting up and taking down events must follow on a regular basis. In addition, the concept of artists providing sound equipment as well as musical instruments and other elements is now a standard practice when it comes to artists and bands of all sizes.

Bill Graham was a concert promoter from the 1960s until 1991 at which time a helicopter crash took the promoter's life. As a child, the promoter escaped the Nazi invasion in Germany when being sent to France. After which, the young boy became a foster child living in Bronx, New York.

Graham graduated from high school, then went to college to obtain a degree in business. Later, in the early 1960s, Bill moved to San Francisco. Bill's career in promoting live events began as manager for the San Francisco Mime Troupe, a politically inspired group of comedians. After which, Graham began promoting a number of events and large concerts, a career that has inspired many still working in the field today.




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