mardi 31 mars 2015

Singapore Food Photographer: Where Do I Start?

By Edmundo Savi


You seriously need a Singapore food photographer if you are a restaurateur or a cookbook author in Singapore. A skilled food photographer can spell the success of your cookbook or your restaurant simply because they can present your food in a more tantalizing light. It is very important that you have one on retainer.

It is all too easy to underestimate the value of a good Singapore food photographer. After all, anyone can capture a photograph as long as they have a camera. And with the help of photo-editing software, anyone can transform a simple photograph into a dreamy one. What would you need a food photographer for if you can shoot photos of your own food?

If you view the profession of the Singapore food photographer with that much disdain, then you are certainly missing out on the benefits of employing one. Food is meant to be a sensual experience. The portrait of a particular food should be able to engage the viewer's senses long before they could taste the food. The picture should bring out the hunger in its viewer. This is something a good food photographer thoroughly understands and can easily execute in their pictures.

Hiring a Singapore food photographer is just a matter of creating a balance between the kind of pictures you want and how much you can spend on these pictures. You can gain some instant renown if the pictures you will use for your cookbook or restaurant PR are done by a well-known and respected food photographer. To hire them, all you need to do is to approach their agents or contact their studios. Celebrity photographers come with celebrity rates, however, so you have to have a big budget for your photographs if you are to work with such renowned artists.

On the other hand, if your budget is limited or if you are content to hire a relatively unknown but skilled Singapore food photographer, you can easily find the photographer you want by doing an online search. A food photographer looking for work would have a portfolio set up online, maybe on a freelance photography website, on their personal website, on stock photography sites, or on photo-sharing sites like Flickr and Photobucket. You can also ask your friends and family if they know an aspiring food photographer you can work with.

It is very important that you take exceptional care in hiring a Singapore food photographer for your project. It does not matter if the time and the budget you have allotted for your project is limited or extensive. You simply do not want to work with a photographer who does not have an iota of professionalism in them. So, when you hire a food photographer, make them present to you their portfolio and references. Also, ask them questions about their previous experience and the attitude they take towards their work. A written and duly signed contract specifying the work that needs to be done is handy too.

It is highly important that you engage only the services of a good food photographer when you come up with the food portraits you need for your cookbook or restaurant. The photos that come with your publications play a huge role in the success of your cookbook or menu or any promotional material used by your restaurant or book. It can be expensive to hire a good Singapore food photographer, but you should never settle for anything but the best that you can get.




About the Author: